81% of ecommerce leaders say ‘rising living costs make on-site search more important for online shoppers’, but retailers are failing consumers with irrelevant search results, unnecessary friction and a lack of personalization New York, February 15, 2023—New research suggests 69% of consumers go straight to the search bar when they visit an online retailer[1], but…
The stage is set for sustainability: At the end of the 15th German Sustainability Day, natural cosmetics manufacturer Laverana was crowned as the winner of the German Sustainability Award 2023 in the transformation field of resources. It was chosen as the winner in front of approx. 2000 guests at the award ceremony. Dr. Philipp Haase…
After months cooped up, more than half of Britons are less self-confident than before and one in five feel more pressure to look good in the post-pandemic world One quarter say they plan to make more of an effort with the way they look now that restrictions have eased 11th August 2021, London – After…
Strengthening the brand strategy Stuttgart, 28 September 2021 In the future, Breuninger will concentrate its brand expertise even more strongly. As Chief Brand Officer (CBO), Carsten Hendrich will be responsible for Breuninger’s brand strategy starting 18 October 2021. He reports directly to Breuninger CEO Holger Blecker. In order to advance the marketing issues of brand…
lavera celebrates Natural Cosmetics Day Hanover, November 2021. Fortunately, gone are the days when natural personal care was still a niche market. With 1.8 million new buyers of natural personal care in 2020 and a market share of 8.6%*, the numbers speak for themselves: For many, ‘nature on your skin’ has long been the first…
Sustainable use of materials of animal origin Stuttgart, 2 December 2021 As part of its sustainability strategy, the fashion and lifestyle company Breuninger is publishing a comprehensive animal welfare policy with extensive guidelines for the use of animal materials. With this policy, Breuninger is declaring its own commitment and specifically calling for compliance from its…
IADS – International Association of Department Stores Stuttgart, 8 December 2021 Holger Blecker, the CEO of the fashion and lifestyle company Breuninger, has been elected as the new president of the International Association of Department Stores, IADS. This international association promotes a strong and future-oriented retail sector and is the oldest association of department stores…
Brands that are included in the circle of Brands of the Century belong to the premier class of the German economy. Through their extraordinary achievements and decades of brand work, they have decisively shaped an entire product genre. Dr. Florian Langenscheidt (distributor of this special award) has now officially presented the special award to the…
The fashion and lifestyle company Breuninger is once again positioning itself as the multi-channel destination for premium and luxury fashion with a contemporary, innovative and digital campaign production and story. To kick off the Spring/Summer 2022 season, an integrated campaign was developed with two different versions tailored to target groups in the countries of Germany,…