Together with Impact on Urban Health, we recently published a new report highlighting the results of our latest round of Collaboration for Healthier Lives (CHL) UK supermarket trials. The progress report follows on from the initial CHL UK report published in 2020 that shared findings from multiple supermarket trials designed to make healthier products more affordable and accessible to customers. In the latest findings, brand recognition, promotions and reformulation are highlighted as key drivers in…
Source: RealWire