Nora Sermez Blends Art and Ocean Magic

SCOTTSDALE, AZ – Picture Botticelli’s iconic painting, “The Birth of Venus”. The goddess stands on a delicate pink shell rising from the ocean waves. Her golden hair streams around her. She is a symbol of feminine beauty and grace, this ancient goddess of love, beauty, and fertility.

Nora Sermez has just released the new Ocean collection, and the pieces are stunningly reminiscent of this piece of art. Nora has a long history of art appreciation; her 15-year design career has produced illustrations, paintings, brands, photography and technology that have reached people on a global scale.

Mermaid Treasure from the Deep

The Ocean collection features stackable rings, such as the Mermaid ring, with a customizable central stone wrapped in a golden seashell; and the Venus ring, inspired by the Venus de Milo statue.

The Ocean collection is luxurious, decadent, ethereal; but it is also designed to give back. For every purchase, Nora will donate $5 to the ocean conservancy foundation. This foundation, formed over forty years ago, works to protect vital ecosystems, defend critical legislation, enforce accountability of leaders and legislators, and focus on cleaning trash from the world’s beaches. With this collection the company continues a longstanding commitment to excellent and preserving our precious planet.

“We are pleased to offer those who love fine jewelry a collection that is designed to give back to the Earth,” says the company. “At Nora Sermez Co., our team of artisans is dedicated to imbuing our jewelry with the beauty of the oceans while still protecting them from harm. We believe the public will find our collection to be both whimsical as well as inspiring, and we have endeavored to make each piece be thoughtfully created from start to finish.”

 Updating Archaic Jewelry Trends 

As an experienced designer whose team has worked for big names like Tiffany’s and David Yurman, Nora Sermez is changing ideals about the industry by embracing diversity and creativity. Research indicates that the jewelry industry will reach $480.5 billion USD by 2025, and today’s customers are showing a willingness and desire to seek more unique and alternative designs.

Nora believes in jewelry as a form of identity and expression. It’s a form of storytelling. It’s wearable art. The company focuses on alternative gemstones and creating timeless pieces that are dainty, but not brittle. The goal is to push the boundaries with jewelry design and think outside the box.

Rising Trends in Bridal Jewelry

Nora Sermez wants to fight the trend of homogeny in the fine jewelry and bridal industries. “There was a time you walked into a mall and they all had the same jewelry designs,” says the designer, “and people were okay with cookie cutter everything, especially cookie cutter engagement rings.”

But that’s changing; according to the company, today’s women choose to express their individuality and creativity through alternative designs and alternative gemstone jewelry. A modern customer finds jewelry on Instagram or Pinterest, follows the artist, and falls in love with the design, craftsmanship, and storytelling. 

“And that’s where our small batch production comes in,” says Sermez. “Customers are able to pick unique high quality designs that are handcrafted in Scottsdale, Arizona by master jewelers, made to order and like no other ring on the planet. They know their ring will not just be found in some random corner of the world. And they know when they buy a ring from us they are supporting their local US economy, and supporting sustainably sourced material and that makes them feel good about the purchase.”

Telling New Stories

Nora Sermez designs are favored by A-list celebrity stylists and have been worn by celebrities such as Kacey Musgraves and Jada Pinkett Smith. Nora’s creations have been featured in major fashion magazines such as Vogue, Glamour, and Essence. The brand has over five thousand customers globally, and the company’s Instagram account has over a hundred thousand followers.

The brand offers unique pieces such as celestial swans, haunted astronauts, and goddess-worthy adornments. Nora loves individuality in jewelry, and her customers agree: “When I put the pieces up online,” the designers says of her initial collection, “I got an  instant signal that my vision was working. We got over 4,000 signups to a waitlist before even launching the collection. When I saw how my art made the owners of the jewelry so happy, how it made them feel the magic, I knew that this is something I wanted to focus on exclusively.”

Sustainable Gems

Customers know that when they purchase jewelry from Nora Sermez, they’re supporting the US economy and supporting sustainably sourced materials. The company utilizes ethnically sourced materials and fair trade gold, making their own alloys and controlling the production process. Diamonds are sourced through channels that ensures that the stones are procured without conflict, and the company also works with gemstones originated from mines that actively promote socially responsible practices, have taken steps to minimize their environmental footprint, and contribute to social projects.

The new Ocean collection can now be ordered online.

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